Uber Eats to launch in Jaipur, Kochi as it eyes non-metro cities

Uber Eats is diversifying into rank II cities as it launches its employments in Jaipur and Kochi this week with over 500 building relatives. The substance person app which was opened in May last year is currently present in city, Delhi, Pune, Chandigarh and six other marketplaces. In an interrogation with TOI, Bhavik Rathod, head Uber Eats India expressed the enterprises has perceived exponential growth position their launch last year.

“India remains one of the most important markets for Uber Eats globally and is the fastest growing market in Asia Pacific region. Our expansion here was the next step quite naturally,” said Rathod. The online food business in the India is pegged at around $18 billion. Uber Eats currently has around 7,000 restaurant partners across the country. Rathod said the major cost in the online food business is for delivery and players who get that right tend to be comparatively successful.

It currently has a network of over 7,000 restaurants across all the cities. Globally, Uber Eats started in 2014 as a small delivery pilot in Los Angeles and launched as a separate application in Toronto in December 2015. It is now available in over 30 countries and 200-plus cities.

On the growing competition in the market, Rathod said even though other bigger players have been around for longer, they were no stranger to the Indian market and the consumers. “It is our technology expertise that gives us the edge. We are extensively using the data and inputs from Uber rides network to streamline our online delivery process with the single goal of delivering the food in shortest time,” said Rathod.

The so-called food tech space in India has seen a resurgence over the last year after a few years of sluggishness. Swiggy said it has raised $100 million in fresh funding led by South African and media giant Naspers and Meituan Dianping, the $30 billion Chinese e-commerce startup. Last week Ant Financial, Alibaba’s financial affiliate pumped $200 million into rival Zomato. Aside of the two large players, Uber’s rival Ola bought Foodpanda from Delivery Hero in its attempt to get a slice of the segment.


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